This brand guide describes how each element of Leroy's visual identity—its logo, lockup variations, color, typography, etc. is designed to present a cohesive brand voice. All of the elements outlined below are included for download and use in a variety of formats.
This brand guide describes how each element of Leroy's visual identity—its logo, lockup variations, color, typography, etc. is designed to present a cohesive brand voice. All of the elements outlined below are included for download and use in a variety of formats.
This simple and straightforward direction captures the church building steeple as a defining element of Leroy’s identity. Paired with a bold, clean, and highly-legible sans-serif font.
When using the reversed logo on dark backgrounds, make sure to use the specific white logo version with the white stroke.
The steeple mark may be used as a standalone representation for the Leroy Community Chapel brand.
The steeple mark is paired with the Leroy “transformed” statement as a unique badge logo. It is recommended to use this logo version only when the Leroy church name and identity is already clearly communicated somewhere else within context. (Ex. website graphics or social media.)
When using the logo, always allow an adequate amount of space around the logo to help distinuish it from surrounding elements.
Never invert a blue or black version of the primary logo to be white. Instead, use the provided white logo version. This retains the proper highlights and shadows of the steeple.
Never invert a blue or black version of the primary logo to be white. Instead, use the provided white logo version. This retains the proper highlights and shadows of the steeple.
Regular, Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890!#&?
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1234567890!#&?
Regular, Italic, Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890!#&?
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1234567890!#&?
Nunito Sans
Suggested free alternate font, when Effra is not available. For users who do not have access to Typekit font licenses.
Nunito Sans
Suggested free alternate font, when Effra is not available. For users who do not have access to Typekit font licenses.
Zilla Slab
Suggested free alternate font, when Cabrito is not available. For users who do not have access to Typekit font licenses.
Zilla Slab
Suggested free alternate font, when Cabrito is not available. For users who do not have access to Typekit font licenses.
Primary Blue
PMS 7692 C
CMYK 96, 73, 21, 5
RGB 21, 83, 138
HEX #15538a
Cool Gray
PMS Cool Gray 1 C 60% tint
CMYK 0, 0, 0, 10
RGB 230, 231, 232
HEX #e6e7e8
Dark Blue
PMS 534 C
CMYK 0, 0, 0, 10
RGB 230, 231, 232
HEX #e6e7e8
Warm Red
PMS 173 C 90% tint
CMYK 0, 0, 0, 10
RGB 230, 231, 232
HEX #e6e7e8
Olive Green
PMS 7494 C
CMYK 0, 0, 0, 10
RGB 230, 231, 232
HEX #e6e7e8
Soft Gold
PMS 7502 C
CMYK 0, 0, 0, 10
RGB 230, 231, 232
HEX #e6e7e8
Warm Gray
PMS Warm Gray 1 C
CMYK 0, 0, 0, 10
RGB 230, 231, 232
HEX #e6e7e8
© 2018 LEROY COMMUNITY CHAPEL
Identity and branding work by Each + Every
Completed September 2018