Steeple-watermark

Welcome to the Brand Guidelines site for Leroy Community Chapel.

This brand guide describes how each element of Leroy's visual identity—its logo, lockup variations, color, typography, etc. is designed to present a cohesive brand voice. All of the elements outlined below are included for download and use in a variety of formats.

Welcome to the Brand Guidelines site for Leroy Community Chapel.

This brand guide describes how each element of Leroy's visual identity—its logo, lockup variations, color, typography, etc. is designed to present a cohesive brand voice. All of the elements outlined below are included for download and use in a variety of formats.

Click on a category below to jump to the section:

Logo-hero-web

Primary Logo

This simple and straightforward direction captures the church building steeple as a defining element of Leroy’s identity. Paired with a bold, clean, and highly-legible sans-serif font.

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Horizontal lockup • Logo on light background.
2
Vertical lockup • Logo on light background.

Reversed Version

When using the reversed logo on dark backgrounds, make sure to use the specific white logo version with the white stroke.

3
Horizontal lockup • Reversed logo on dark background.
4
Vertical lockup • Reversed logo on dark background.

Steeple Mark

The steeple mark may be used as a standalone representation for the Leroy Community Chapel brand.

5
Dark steeple version on light background.
6
White steeple version on dark background.

Transformed Badge

The steeple mark is paired with the Leroy “transformed” statement as a unique badge logo. It is recommended to use this logo version only when the Leroy church name and identity is already clearly communicated somewhere else within context. (Ex. website graphics or social media.)

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Dark Transformed Badge logo on light background. 
8
White Transformed Badge logo on dark background. 

Space Around Logo

When using the logo, always allow an adequate amount of space around the logo to help distinuish it from surrounding elements.

10b

 

9

Proper Reversed Logo Version

Never invert a blue or black version of the primary logo to be white. Instead, use the provided white logo version. This retains the proper highlights and shadows of the steeple.

Proper Reversed Logo Version

Never invert a blue or black version of the primary logo to be white. Instead, use the provided white logo version. This retains the proper highlights and shadows of the steeple.

12

 

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TYPOGRAPHY

Leroy-MissionStatement2c

Aa

Aa

Effra

Regular, Bold

Effra

Regular, Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890!#&?

ABCDEFGHIJKLMN
OPQRSTUVWXYZ

abcdefghijklmn
opqrstuvwxyz
1234567890!#&?

Typekit font access requires Adobe CC subscription.

Bb

Aa

Cabrito

Regular, Italic, Bold

Cabrito

Regular, Italic, Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890!#&?

ABCDEFGHIJKLMN
OPQRSTUVWXYZ

abcdefghijklmn
opqrstuvwxyz
1234567890!#&?

Typekit font access requires Adobe CC subscription.

Nunito Sans

Suggested free alternate font, when Effra is not available. For users who do not have access to Typekit font licenses.

Nunito Sans
Suggested free alternate font, when Effra is not available. For users who do not have access to Typekit font licenses.

Link to download from Google Fonts. Open-source licensed fonts.

Zilla Slab

Suggested free alternate font, when Cabrito is not available. For users who do not have access to Typekit font licenses.

Zilla Slab
Suggested free alternate font, when Cabrito is not available. For users who do not have access to Typekit font licenses.

Link to download from Google Fonts. Open-source licensed fonts.

COLOR PALETTE

Main Brand Colors

Primary Blue

PMS        7692 C
CMYK    96, 73, 21, 5

RGB        21, 83, 138
HEX        #15538a

Cool Gray

PMS       Cool Gray 1 C   60% tint
CMYK    0, 0, 0, 10

RGB        230, 231, 232
HEX        #e6e7e8

Secondary Colors

Dark Blue

PMS       534 C
CMYK   0, 0, 0, 10

RGB       230, 231, 232
HEX       #e6e7e8

Warm Red

PMS       173 C   90% tint 
CMYK   0, 0, 0, 10

RGB       230, 231, 232
HEX       #e6e7e8

Olive Green

PMS       7494 C
CMYK   0, 0, 0, 10

RGB       230, 231, 232
HEX       #e6e7e8

Soft Gold

PMS       7502 C
CMYK   0, 0, 0, 10

RGB       230, 231, 232
HEX       #e6e7e8

Warm Gray

PMS        Warm Gray 1 C
CMYK    0, 0, 0, 10

RGB        230, 231, 232
HEX        #e6e7e8

SYMBOLS + PATTERNS

Leroy-Pattern-ToteBag

"Who We Are" Symbols

WhoWeAre-Symbols-Column

Symbols Row

Symbols-Row2

Symbols Grid Pattern

Symbols-Grid-Pattern

BRAND APPLICATION MOCKUPS

Leroy at a Glance – New3
Leroy-Logo-stamp2
Leroy-business-card-mockup3c
180829_Tshirt_1

FILE DOWNLOADS

Leroy-all-logos-download-graphic
ZIP file 17.9 MB  |  EPS + PNG
Leroy-all-logos-download-graphic3
71 KB  |  PNG file
578 KB  |  Indesign CC file
114 KB  |  PDF file
21 KB  |  PDF file
80 KB  |  PDF file

© 2018 LEROY COMMUNITY CHAPEL

Identity and branding work by Each + Every
Completed September 2018