Welcome to the Brand Guidelines site for Leroy Community Chapel.
This brand guide describes how each element of Leroy's visual identity—its logo, lockup variations, color, typography, etc. is designed to present a cohesive brand voice. All of the elements outlined below are included for download and use in a variety of formats.
Welcome to the Brand Guidelines site for Leroy Community Chapel.
This brand guide describes how each element of Leroy's visual identity—its logo, lockup variations, color, typography, etc. is designed to present a cohesive brand voice. All of the elements outlined below are included for download and use in a variety of formats.
Click on a category below to jump to the section:
LOGO
Primary Logo
This simple and straightforward direction captures the church building steeple as a defining element of Leroy’s identity. Paired with a bold, clean, and highly-legible sans-serif font.
Horizontal lockup • Logo on light background.
Vertical lockup • Logo on light background.
Reversed Version
When using the reversed logo on dark backgrounds, make sure to use the specific white logo version with the white stroke.
Horizontal lockup • Reversed logo on dark background.
Vertical lockup • Reversed logo on dark background.
Steeple Mark
The steeple mark may be used as a standalone representation for the Leroy Community Chapel brand.
Dark steeple version on light background.
White steeple version on dark background.
Transformed Badge
The steeple mark is paired with the Leroy “transformed” statement as a unique badge logo. It is recommended to use this logo version only when the Leroy church name and identity is already clearly communicated somewhere else within context. (Ex. website graphics or social media.)
Dark Transformed Badge logo on light background.
White Transformed Badge logo on dark background.
Space Around Logo
When using the logo, always allow an adequate amount of space around the logo to help distinuish it from surrounding elements.
Proper Reversed Logo Version
Never invert a blue or black version of the primary logo to be white. Instead, use the provided white logo version. This retains the proper highlights and shadows of the steeple.
Proper Reversed Logo Version
Never invert a blue or black version of the primary logo to be white. Instead, use the provided white logo version. This retains the proper highlights and shadows of the steeple.
TYPOGRAPHY
Aa
Aa
Effra
Regular, Bold
Effra
Regular, Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890!#&?
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1234567890!#&?
Typekit font access requires Adobe CC subscription.
Bb
Aa
Cabrito
Regular, Italic, Bold
Cabrito
Regular, Italic, Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890!#&?
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1234567890!#&?
Typekit font access requires Adobe CC subscription.
Nunito Sans
Suggested free alternate font, when Effra is not available. For users who do not have access to Typekit font licenses.
Nunito Sans
Suggested free alternate font, when Effra is not available. For users who do not have access to Typekit font licenses.
Link to download from Google Fonts. Open-source licensed fonts.
Zilla Slab
Suggested free alternate font, when Cabrito is not available. For users who do not have access to Typekit font licenses.
Zilla Slab
Suggested free alternate font, when Cabrito is not available. For users who do not have access to Typekit font licenses.
Link to download from Google Fonts. Open-source licensed fonts.
COLOR PALETTE
Main Brand Colors
Primary Blue
PMS 7692 C
CMYK 96, 73, 21, 5
RGB 21, 83, 138
HEX #15538a
Cool Gray
PMS Cool Gray 1 C 60% tint
CMYK 0, 0, 0, 10
RGB 230, 231, 232
HEX #e6e7e8
Secondary Colors
Dark Blue
PMS 534 C
CMYK 0, 0, 0, 10
RGB 230, 231, 232
HEX #e6e7e8
Warm Red
PMS 173 C 90% tint
CMYK 0, 0, 0, 10
RGB 230, 231, 232
HEX #e6e7e8
Olive Green
PMS 7494 C
CMYK 0, 0, 0, 10
RGB 230, 231, 232
HEX #e6e7e8
Soft Gold
PMS 7502 C
CMYK 0, 0, 0, 10
RGB 230, 231, 232
HEX #e6e7e8
Warm Gray
PMS Warm Gray 1 C
CMYK 0, 0, 0, 10
RGB 230, 231, 232
HEX #e6e7e8
SYMBOLS + PATTERNS
"Who We Are" Symbols
Symbols Row
Symbols Grid Pattern
BRAND APPLICATION MOCKUPS
FILE DOWNLOADS
ZIP file 17.9 MB | EPS + PNG
71 KB | PNG file
578 KB | Indesign CC file
114 KB | PDF file
21 KB | PDF file
80 KB | PDF file
© 2018 LEROY COMMUNITY CHAPEL
Identity and branding work by Each + Every
Completed September 2018